Promise To Your Clients

For a successful photography business, it’s essential that you know how to market yourself properly. And one of the best ways to do that is by taking the time to think about what it is that you want to promise your clients.

Running a business isn’t just about making money, it’s about offering your customers a good service. Don’t make the mistake of thinking that being successful is all about how much money you make, as that’s not the case. It’s about building up a customer base of clients who love your products, will recommend you and will use your services again and again.

Ask yourself, what will you be doing for your customers? What will you be giving them? When you clients book in, they need to know what it is that you’ll be doing for them, and why you’re worth the cost. Your promise is kind of like your tagline; it should say what you will do for them.

For instance, one photographer’s promise is: “I invite you to a photography session, where I will change how you see yourself”. The promise that you choose to make should be for your clients, and it should be something that you can deliver. The most important thing to remember is that good service equals a successful business, and that’s all there is to it.

Still not convinced to make a promise to your clients? Here’s why you should:

A promise shows what your intentions are.

It alters how you sell. Instead of selling to get your name out there, your priority becomes delivering the service you promised. Shows your clients that you care, as you have made a promise to them. To run a successful business, you need to attract, care for and provide a fantastic service. So that your clients use and recommend your services, again and again.

The message that you produce as a promise to your clients shouldn’t sound like something out of a book. It should sound personal and direct, and as if you’re speaking to each customer individually. Your promise can’t be ‘borrowed’ from someone else, it has to be a promise that you make for yourself. You’ll need to spend a little time thinking about it, taking into account the type of clients you want to attract.

So what do you want to promise your customers? Consider the question and take the time to really think about it.

Do you want to show them their beauty?
Do you wish to capture the bonds between them and their loved ones?
Do you want to be a confidence boost?

Think about what you want to do for your clients, and then centre your promise around it.

Just make sure that whatever promise you opt to make, that it is something that you can fulfil for every client.

If you want to build a successful business, the most important thing that you can do is show your clients how much you care. And the best way that you can do that is by sharing your intentions with them by making a promise.